Research and Planning - Digipak - Generic conventions and analysing digipaks

Generic conventions and analysing digipaks

My group came together and discussed the generic convention and the analysis of our digipak. We also discussed examples and discussed the image, overall layout, typography, artist, album title, star motifs, sub images, colour, hebdige's subculture, information and lighting.

Purpose 

• Marketing tool that sells/promotes the album
• Displays indirect information such as the ideologies of the artist
• Creates, adapts or feeds into the representation of the 'star image'
• A product to keep hold of, can be a collectors item
• Attract a particular target audience
• Buy into artist lifestyle and ideas
• An everlasting product that will symbolise the artist and the album. 
• Form of synergy- advertising and promotion
• Creates a relationship between the artist and audience

What are the generic conventions? 

The generic conventions of a digipak includes: 

• Artist image
• Tracklist 
• Parental advisory label
• Record label
• Barcode 
• Album title 
• Company details
• Critical sticker

Analyse two examples that are similar to your genre/artist

How has this research given your group ideas on what to include in your digipak? 

This research has been extremely beneficial to our planning process as we now have a clearer understanding regarding digipaks as we are able to identify their purpose which is that they are a marketing tool used to sell and promote the album to the audience and are what determines the successful of the album as the audience use this as an indication when deciding whether to purchase the album or not. We have also dissevered what the generic conventions of digipaks are. As a result, we will be following the generic conventions in order to secure the success of our digipak, ensuring that it looks professional and can be portrayed in this way by the audience, encouraging them to buy the product. After analysing the existing products from similar artists to ours, we have identified that these digipaks consistently use dark colours and simple yet important information that the audience should be aware of. It is also important to ensure that the four images used are similar, to maintain consistence throughout. Similarly, when creating our digipak we will also use dark colours to promote the dark mood and unique persona of the artist, and only include relevant information to prevent boring the audience. By following generic conventions and being influenced by digipaks from similar artists/genres we are hoping the digipak we create is relevant and successful drawing the audience in to buy the album. 

In conclusion, i believe that our digipak will be influenced massively on our research as we will use quirky characteristics to match the star image of our artist. Also, our digpak will follow all generic conventions and will have a specific style which it will follow through with.