Research and Planning - Advert - Generic Conventions and Analysing Existing Adverts

Generic conventions and analysing adverts

As a group, we each discussed and analysed an advert from our own research to analyse star motifs, main artist, lighting and colour, costume hair and makeup, typography, language, adorno and popular culture, information, overall layout and sub images.

Purpose 

• Includes key information such as release dates for the audience to be aware of
• Promotes the album for the artist
• A form of synergy to promote the artist and album
• Reminds the audience of the artists existence and the album, especially if they are an artist who is not regularly in the public eye, for example, Michael Buble, who only creates an album every christmas, therefore the advert is a reminder for the audience. 

What are the generic conventions? 

• Album title 
• Artist name 
• Release date
• Key singles
• Where you can buy and stream 
• artist image 
• parental advisory logo if required. 

Analyse three examples that are similar to your genre/artist

How has this research given your group ideas on what to include in your advert? 

This reseach has been beneficial because we are now clear on how an advert should be portrayed to and audience and what is included within an advert to ensure the artists newest album receives ultimate success. As a result, it is important to make an advert stand out to a mass audience to ensure they are intrugued and they await impatiently for the album. We have decided that we are going to follow generic conventions to ensure our advert meets the audiences needs and make it suitable to our target audience through the way in which we portray the information, the colours we use and the layout of the advert. Like the existing adverts we analysed, we will also use dark colours revolving our main image as it is more effective and creates tension and suspense which is what we want our audience to experience when they read the advert.