Research and Planning - Advert - Drafts of Adverts

During these few lessons, as a group we have been designing adverts for a potential final adverts. We done this to ensure that we gained positive and negative feedback from our teacher to eventually create a successful final advert.

Draft 1: 

Analyse your use of conventions using PEER

• I have included an image of the main artist who is not facing the camera, instead she is looking away wearing all black which is captured through a medium close up shot. This is conventional as it makes the artist look mysterious and unknown to the audience. 
• Low key lighting and dark colours including reds and blacks have been used on the advert to reflect the dark and mysterious atmosphere and mood. This is conventional as it encourages the audience to want to find our more, making them want to buy the album. 
• The mysterious nature is further reinforced through the typography which differs and contrasts with the dark colours as it is white promoting the artists innocence and vulnerability. This is also conventional as it is expected for the typography to reflect the mood and the artists persona through the colours and shapes. 
• The overall layout is neat and consistent as the information is spaced out revolving the main image. This is conventional as it draws in the audience to the advert. The layout is also simple as it only includes simple information. 
• The information I have included on the advert includes the name of the artist in the top left corner, key singles, the album name, the release date, the artist name, parental advisory lyrics label and the barcode. I have included little information to ensure I do not confuse the audience, and to promote the most important information to them. 
• The language I have used is simple and lacks formality as I want the audience to be  able to relate to the album and artist and be able to understand that it is aimed at them which is conventional as the information should reflect the audience and their social class. 
• There are no sub images added to avoid confusion from the audience.
• Adorno and popular culture- The advert follows hegemony, as the advert generally follows conventions to appeal to a mass audience, however, the image of the artist resits conventions as the female artist is dresses as a character and does not look relatable to the target audience. According to Adorno's popular culture theory, the advert is targeted at 'The masses' as the genres within the album include alternative R&B, hip hop and electronic which is not appealing to the 'bourgeoise', also, the advert reflects this through its modern and urban look. 
• Through this advert, NYX is promoting her differing ideologies and values as she is dressed against conventions which is supported by her body language. 

Draft  2 

Analyse your use of conventions using PEER

• I have included an image of the main artist who is not facing the camera, instead she is looking away wearing all black which is captured through a medium shot. This is conventional as it makes the artist look mysterious and  unknown to the audience. 
• Low key lighting and dark colours including black and purple have been used on the advert with a blurry effect overpowering it, to reflect the dark and mysterious atmosphere and mood. This is conventional as it encourages the audience to want to find our more, making them want to buy the album. 
• The mysterious nature is further reinforced through the typography which is  in black font. This is also conventional as it is expected for the typography to reflect the mood and the artists persona through the colours and shapes. 
• The overall layout is neat and consistent as the information is spaced out revolving the main image. This is conventional as it draws in the audience to the advert. The layout is also simple as it only includes simple information. 
• The information I have included on the advert includes the name of the artist in the top right corner under the main title, key singles, the album name, the release date, the artist name, and download availabilities. I have included little information to ensure I do not confuse the audience, and to promote the most important information to them. 
• The language I have used is simple and lacks formality as I want the audience to be  able to relate to the album and artist and be able to understand that it is aimed at them which is conventional as the information should reflect the audience and their social class. 
• There are no sub images added to avoid confusion. 
• Adorno and popular culture- The advert follows hegemony through the information, as the advert generally follows conventions to appeal to a mass audience, however, the image of the artist resits conventions as the female artist is dresses as a character and does not look relatable to the target audience or like a role model. According to Adorno's popular culture theory, the advert is targeted at 'The masses' as the genres within the album include alternative R&B, hip hop and electronic which is not appealing to the 'bourgeoisie', also, the advert reflects this through its modern and urban look. 
• Through this advert, NYX is promoting her differing ideologies and values as she is dressed against conventions which is supported by her body language. 

Audience feedback- Gemma: 21 

• What do you like about it?

- Includes most the relevant information 
- Like the typography 
- Like the colour scheme 

• What did you not like about it? 

- The artist looks lost in the image
- The The filter used on the artist distorts star status

• How can it be improved?

- Clearer image of the artist 
- Name of the artist should be clearer 
- The layout  should be organised better







Draft 2:

Analyse your use of conventions using PEER

• I have included an image of the main artist who is not facing the camera, instead she is looking away wearing all black which is captured through a medium shot. This is conventional as it makes the artist look mysterious and  unknown to the audience. 
• Low key lighting and dark colours including black and purple have been used on the advert with a blurry effect overpowering it, to reflect the dark and mysterious atmosphere and mood. This is conventional as it encourages the audience to want to find our more, making them want to buy the album. 
• The mysterious nature is further reinforced through the typography which is  in black font. This is also conventional as it is expected for the typography to reflect the mood and the artists persona through the colours and shapes. 
• The overall layout is neat and consistent as the information is spaced out revolving the main image. This is conventional as it draws in the audience to the advert. The layout is also simple as it only includes simple information. 
• The information I have included on the advert includes the name of the artist in the top right corner under the main title, key singles, the album name, the release date, the artist name, and download availabilities. I have included little information to ensure I do not confuse the audience, and to promote the most important information to them. 
• The language I have used is simple and lacks formality as I want the audience to be  able to relate to the album and artist and be able to understand that it is aimed at them which is conventional as the information should reflect the audience and their social class. 
• There are no sub images added to avoid confusion. 
• Adorno and popular culture- The advert follows hegemony through the information, as the advert generally follows conventions to appeal to a mass audience, however, the image of the artist resits conventions as the female artist is dresses as a character and does not look relatable to the target audience or like a role model. According to Adorno's popular culture theory, the advert is targeted at 'The masses' as the genres within the album include alternative R&B, hip hop and electronic which is not appealing to the 'bourgeoisie', also, the advert reflects this through its modern and urban look. 
• Through this advert, NYX is promoting her differing ideologies and values as she is dressed against conventions which is supported by her body language.

Audience feedback- James: 20

Strengths:

- Image is photo shopped well
- All the key information has been included and clearly laid out 
- Looks consistent with the digipak 

Weaknesses:

- Add (") around the key singles

- The typography other than the title and artist name needs work 

- The background should have more effects. 


Draft 3:

Strengths:

- Image is photo shopped well
- All the key information has been included
- The layout is neat and works well 
- Looks consistent with the digipak 

Weaknesses:

- The typography other than the title and artist name needs more work 

- The background should be darker. 

Conclusion: 

Overall, the drafting process has been extremely beneficial for my group and I as we have managed to create our final advert as a result of the feedback we have received along the way. This feedback has motivated us to make the key changes needed in order to make our final advert conventional to the genre and in a state where it matches our music video and digipak. Some of the main changes we made were changing the main image in order to make it as effective as possible and promote the star image of the artist in an efficient way. Without drafting it would have put us at a disadvantage as we would not have any feedback to work from, resulting in us creating an advert that could potentially lack reflecting it's genre and potential target audience.