Highly proficient production! This production shows that the group have produced a music video that is appropriate to the ‘Alternative RnB’ genre, audience and task requirements. The lip-synching is fluent in most parts and the narrative idea is unique and well developed. The artist and characters are well chosen and represented throughout. The recording is edited in a highly proficient manner with the sound and editing complimenting the beat. Selective and appropriate shot transitions are used well, especially when the artist in dancing at the start. Overall, controlled use of camera, a variety of shot sizes to capture the artistic fighting and mise en scene selected well.
Highly proficient production! This production shows that the group have produced a music video that is appropriate to the ‘Alternative RnB’ genre, audience and task requirements. The lip-synching is fluent in most parts and the narrative idea is unique and well developed. The artist and characters are well chosen and represented throughout. The recording is edited in a highly proficient manner with the sound and editing complimenting the beat. Selective and appropriate shot transitions are used well, especially when the artist in dancing at the start. Overall, controlled use of camera, a variety of shot sizes to capture the artistic fighting and mise en scene selected well.
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