Research and Planning - Advert - Advert Information

Advert information

Me and my group discussed what information needs to be on the advert. An advert must have certain information provided on the display so then the audience are aware of content in the album, in the artist and music videos. This can attract the right audiences.

What information will you include in your advert? 

Album name: Reaction: We have decided to call our album name reaction as we believe the name is short and snappy and can relate to the album as we believe that the songs within the album will evoke a reaction from the audience. Therefore, we decided to go with 'Reaction'. 

Release date: 30th January 2016 : We have chosen our release date to be the 30th January 2016 as this will come after the press campaign and TV launch which will all be important campaigns in ensuring that our album and artist are recognised, and encourage the target audience to look forward to the album release. Choosing to release the album at the end of the month allows us time to advertise it properly allowing the audience to anticipate the artists newest songs, causing them to wait in suspense. 

Available to download:  We have decided to use the well established download sites /apps including; ITunes, Spotify, Tidal and beatsMusic as these are globally recognized by a mass audience and will therefore allow our artist to become more successful, with her songs also being listened to by an international/global audience. We have also decided to make the songs available to download from various sites/apps as the mass audience use different ones, therefore, in order for our album to sell, it is vital that we can offer a variety of download options for the audience, encouraging them to download the album. 

Key singles: Papi Pacify, Endeavour, Time- Out of the nine songs we have decided that there are three key singles including 'Papi Pacify' which is the ultimate key single, considering that we created a music video to it, 'Endeavour' which is a song that appeals to a mainstream audience, and can be relatable due to the themes it includes. 'Time' is the most unique song out of her singles, as it is different in that the artist promotes niche themes which is reflected through the lyrics. 

Explicit lyrics label: Yes- We will be including an 'Explicit lyrics label' as some of the songs within the album contain mild language. However, it is important that we inform the audience, including those below 18 years old to protect them and our company avoiding us from getting punished. 

This information is vital to consider as all these factors are included in all adverts and are essential in securing the success of a music video. If this isn't included within the advert display, the audience will not be aware of whats appropriate, how they can download the album and other information they need to know for the release of the album, key singles and music video.