Research - Media Institutions

What is an Institution?

Music video institutions are companies who help produce and fund music videos for their signed artists. Most, if not all popular artists/bands are signed to these companies. Having an institution signed to you can contribute to your success because they can give you many opportunities to peruse your career. For example, universal signed Justin Bieber and his success will forever live due to the opportunities which is given to him regularly, such as; single releases, albums, writing books, starring in films and concerts which never fail to be sold out. There are 4 main leading Music Video institutions in the music industry;

EMI:

·         Successful International Institution and one of the most leading in the world.

·         They own record labels such as; angel, astralwerks, blue note, capital, capital Latin, etc.

·         Own artists such as; Katy Perry, Snoop Dogg, Lily Allen, Coldplay, Beatles.

Sony:

·         Provides music labels for international superstars.

·         Formerly known as Song BMG Music Entertainment and changed its name to Sony Music Entertainment in October 2008.

·         It offers hip hop, country, classical, gospel, pop and rock archival recordings and labels.

·         Labels include Arista Records, Colombia Records, Epic Records, J Records, Jive Records, RCA Victoria Records, RCA Records, Legacy Records, Sonic Wave America and others.

Universal UMG:

·         World’s Largest Music Content Company.

·         Recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms.

·         Signed Artists such as; Akon, Mary J Blige, Sheryl Crow, Busta Rhymes, Mariah Carey, Nicki Minaj, Justin Bieber, Cheryl Cole, Usher Florence and the machine.

Warner Music Group:

·         Not as popular, however is an international institution.

·         Help artists achieve long term creative and financial success by providing consumers with the highest quality music content available.

·         Also linked with Warner Bros, Asylum, Atlantic, Cordless, East West, Elektra, Maybach

Music, etc.

·         Signed Artists such as; James Blunt, Paramore, T.I., Emmy Lou Harris, Kid Rock, Plan B, Josh Groban, B.O.B, Estelle, Bruno Mars, etc.

Conclusion.

If I was an artist and I wanted to sign to a particular Media Institution, I would pick Universal UMG. This is because they are a successful Institution which will stick by an artist and keep their success up and rising. I would like my artist to have a similar reputation as someone like Mary J. blige or Plan B as they are talented artists who work well within the industry even though they are not the most popular. What makes them reliable is they haven’t failed to make an artist successful and they keep their artists signed for good. I wouldn’t sign to Sony because they drop artists if they are slacking at any period of time. I couldn’t rely on that as artist as that as very risky for a career.