Planning - Editing

Fast editing 

We will use fast editing during the fight scenes to reflect the tension and to increase suspense for the audience. We will also use fast editing when each of the boys feel a connection with the tarot reader, to increase the adrenaline. Sia's music video 'Elastic Heart' influenced our decision to use fast editing as fast editing is used frequently within this music video, when the female and male characters are dancing/fighting with each other, which builds towards the climax and makes the music video more effective. We also want our fight scenes to build towards a climax, allowing our music video to promote a similar reaction from the audience. 

Slow editing 

We will use slow editing when the artist is performing to emphasise her importance, and to allow the audience to connect with her through her body language and facial expressions. We will also use slow editing to capture the three losing boys, and how their fate unravels. Using slow editing to promote this will be more exciting and evokes greater emotion from the audience. We was influenced by Chris brown's music video 'Fine By Me' which also uses slow editing at the beginning to reinforce the artists importance and role within the music video. similarly, when each of his opponents lose, slow editing is used to establish the artists power and significance in comparison to them. This was edited in an effective manner, which is how we want to edit our scenes.  

Slow motion

We will edit particular shots making them slow motion to make our music video more appealing and exciting to watch for the audience. We will use slow motion during some fight scenes, when the characters punch each other to add emphasis and to signify the characters' determinism, and how they are willing to to do what it takes in order to win the artist over. We was influenced by David Guetta's music video 'Titanium' ft. Sia, which also consists of a narrative, involving slow motion revolving the main character. Slow motion is used towards the end when the character is escaping from the police, which creates tension for the audience. Therefore, we also want the use of slow motion to evoke similar emotions from the audience. 

Jump cut 

We will be using jump cuts before and during the four fight scenes. The jump cuts before the fight scene will include the artist signing and turning over the tarot cards. Also the jump cuts will show different parts of the fight and how it develops, but we will also be cutting to the artist singing after and during each fight scene. Jump cuts will enhance each of the scenes as it will increase the tension and suspense for the viewers. After watching Justin Bieber's 'The Feeling' music video, which also includes a fight scene that is portrayed through jump cuts, we was influenced to use jump cuts as it enhanced this music video making it look more effective and created more excitement for the audience.

Invisible/ Seamless editing

We will use seamless editing when the tarot reader is singing and performing as it is important to ensure that the audience can build a relationship with the artist, understanding who the artist is and what she is about, as she can be misunderstood due to having unique morals and ideologies. Therefore, a lack of shots and greater smoothness between the shots is more beneficial as it encourages the audience to focus on the artist without being distracted by different edits. After watching Justin Bieber's music video 'Love Yourself', which included invisible editing, and identifying the impact it had on an audience, we was influenced to use this editing technique. We also identified that seamless editing was less likely to be evident in popular music videos, however, had a positive effect where used, encouraging us to use it.