Research - Music Channels

Music Channels

Music channels is a type of programming in the television system which focuses mainly on playing music videos from bands, usually on dedicated channels on the television, broadcasting on cable/satellite. More music channels have been aired on television because of how many genres and music is being produced into the present day. Sister channels MTV Bass and MTV Dance have been made so that audiences can be more attracted to the music they want to listen to without having to watch music videos from genres they do not like. However, music channels have not been very popular over the past 5 years due to more media platforms being made for people to watch music videos on, such as; YouTube, Tidal, etc. However, the music channels have started to gain their audience back with playing popular TV shows such as; Teen mom and fresh prince of bel air. There are many different music channels in the UK which audience can watch on their TV:

·         Starz

·         Channel aka

·         Kiss

·         VH1

·         MTV

·         MTV Hits

·         MTV Base

·         MTV Dance

·         MTV Rocks

·         MTV Live

·         4music

·         Heat

·         Magic

·         Chart show

·         The Vault

·         Flava

·         Bliss

·         Clubland

·         Capital TV

·         Music

·         Viva

·         Now that’s what I call music

There are a couple of benefits to music channels, such as; Audience appeal, Appealing to different audiences, larger audience, Synergy, and many others.

MTV is the most popular music channel in the world, with many sister channels to contribute to sharing music on our televisions. These sister channels are called: MTV Hits, MTV Base, MTV Dance, MTV Rocks and MTV Live. MTV has sister channels for different genres of music so MTV can appeal to all different audiences. However, there isn’t channels for some underrepresented genres such as; Alternative R&B, Grime and Alternative Hip Hop. These types of genres appeal to niche audiences and have controversial music videos.

Radio stations and music channels:
Popular radio stations such as Kiss 100 and Capital FM have a music channel due to audiences having more access to their channels. This is because some audiences may not have a radio in their car or at home so they can access it through the television. Synergy is crucial for these radio stations as it promotes the station through different media platforms and makes music more accessible, creating loyal audiences.

       

Advantages	Disadvantages
Promotes Artists.	Audience gets bored.
Established Fan base.	Many channels, less ideas.
Creates relationship between artist and audience.	Less choice in genre.
Variety (shows).	Not as popular.
More of a choice.
Purely for the entertainment of audiences.

Overall, I believe music channels are beneficial for the music video industry due to promotion of the artist and the artist’s work. The more platforms that a music video is promoted on, the more success the video gains from the public. My music video would be shown on MTV base as it is in the genre of alternative R&B, which has similarities to the genre R&B.